after many rumors it is finally here. the iphone. steve jobs introduced it today at the mac world in sf. and i think if i had to summarize this in one sentence … the iphone is really the most amazing phone that has entered the mobile market in at least the last 10 years. there is just nothing that comes close. while it certainly is not on the cheap side i don’t think the price is going to be a major factor in the phone’s success (remember all the people who complained about the initial prices of the ipod? well i guess that didn’t have a big impact on the ipod’s success).
so first of all, the world now finally has a mobile phone that actually has a good user interface. for years people have always pointed to nokia for having such a good user interface, but let’s be honest it is crap. it was only good or considered good because it was compared to user interfaces on phones from motorola, siemens, and samsung. if i want to change the ring tone on my E70 i have to go to profiles, not in settings which i would have expected to find it. but then settings is in a folder called tools, which also includes themes which i would consider a setting … but hey enough of all these old phones.
the design is great, the feature set amazing, and the navigation just out of this world. i can’t wait to have one of those phones in my hands.
but one aspect of the phone that seems to be overlooked a bit here is its impact on mobile internet usage. the iphone is certainly years ahead of the mobile phone competition when it comes to hardware and software. but when you look at the phone and the way it integrates web content it is light years ahead of the competition. to go back to an earlier post of mine about mobile 2.0 … if the mobile industry is still in mobile 1.0 land, apple just passed them and went right to mobile 4.0.
what do i mean with this? well, any current mobile phone has the call, messaging, email … functions and then there is the web function, or also the browser function. but what does that mean? it means i start a web browser (which usually sucks) or i have access to a list of bookmarks that i and add as i browse the mobile internet, then i find a service, then i add a request. yahoo go seems to be addressing some of this by making certain user needs quicker to access.
apple with the iphone though, while still offering a browser (though a much more capable one, plus a bookmark synch with the one device you actually have bookmarks on, your pc) ads widgets, that are quickly accessible and are clearly marked (weather, stocks … amazon search in case you want to add that or reuters news … just go to apple.com and check out all the widgets you can choose from). or maps, not a widget but a central mobile centric service, therefore easily accessible right from the main screen. again, on the nokia e70 there is an office folder, an organizer folder, an installation folder, a media folder … these are all folders … not services. users don’t have that many uses for a mobile device (apple figured that out with the ipod) but those that they need they want to access quickly (palm actually realized that and had initially those quick buttons as part of the navigation). so when you think of the iphone, don’t just think of it as an amazing phone, but as the foundation of the mobile internet. just as the ipod is not that important for being just a nice looking mp3 player, but a device that changed the electronic music distribution system, the iphone is going to be the device that, while beautiful and extremely intelligently put together, is changing the way people use the mobile internet (well actually will get people to use it). and cingular/at&t stock should soar today because they will get users that will actually increase data traffic revenues.