among all of the hype surrounding web 2.0 and now even web 3.0 readwriteweb is posting an article on mobile 2.0: understanding mobile 2.0. the articles initial proof that there is something like mobile 2.0 is that:
The fact that carriers/operators are now linking their brand name to web 2.0/mobile 2.0 related content and conferences, shows that progress is being made.
to take this as a sign that things are changing in a space which has disappointed investors and users alike is a bit far fetched. for carriers to link their brand name to web 2.0 and mobile 2.0 is nothing more than marketing and a ploy to be seen as cool and hip. but recent announcements from cingular and verizon actually show that they are still locked into their closed garden concept of a mobile web, which can not even be described as mobile 1.0 but more as a mobile 0.1 beta.
now, what exactly is mobile 2.0? according to the article it is:
What we mean by ‘mobile 2.0′ is another (r)evolution, already started, that will dramatically change the web and the mobility landscape that we currently know. The idea is that the mobile web will become the dominant access method in many countries of the world, with devices that become more hybrid and networks that become more powerful - everywhere in the next decade to come.
did i just enter a time machine? take out mobile 2.0 and replace it with wap and you could think you are back in 2000 or 2001 at some mobile conference with carriers looking jealously at the internet and trying to replicate it for the mobile space. and replicate they did.
the typical argument is made that technological advancements will change everything
The rapid penetration of Wireless Broadband Access (WBA) technologies such as 3G/UMTS, the migration of traditional telecom networks to internet technology, the availability of affordable and functional Wi-Fi and dual mode Wi-Fi/mobile phones… will all boost VoIP over broadband internet and ultimately blur the distinction between fixed and mobile services, since both become wireless and IP based.
despite the fact that most users still use a technology that i used in the mid ’90s and which is called SMS. the arguments is made that new handsets and the pressure of companies like apple will push mobile 2.0
If you have had the opportunity to experience the latest Nokia NSeries phones, you have gotten close to understanding what mobile 2.0 is all about. It’s about connecting your phone through Wi-Fi networks to browse the latest innovative, mobile accessible web 2.0 services. For example downloading your favourite podcasts, reading your RSS feeds, doing a one-click image upload to Flickr (nicely tagged with ShoZu), consulting the location map while on the road, tagging your streamed video’s, etc.
the main defining criteria of mobile 2.0 are then articulated in the end
Openness: open standards, open-source development…Affordable pricing…More user choice…Intelligent ‘aware’ applications and devices…New business opportunities coming to market, which may or may not connect to operators networks; think RSS feeds, alerts to SMS, Bluetooth and Wi-Fi Entertainment download zones and access spots,…
ultimately this list is nothing more than taking o’reilly’s web 2.0 description, and adding a couple of about 5 years old mobile service descriptors and bang you have mobile 2.0.
my main problem with this is that we are talking about mobile 2.0 without actually having had a mobile 1.0. let’s be honest there is no mobile web. people are using SMS and they are using their phones to check emails. and saying that location aware apps will be the difference between mobile 1.0 and 2.0 doesn’t work because location has always been the mobile’s holly grail to differentiate the mobile web from the pc based web (as has been the fact that mobile phones are cheaper, always with a user…).
for there to be a mobile 1.0 and then a mobile 2.0 carriers will have to accept that they are just an infrastructure provider. services will have to be free and not limited to walled gardens. this is not about handsets and wifi, bluetooth, or 3G, this is about creating services that address the needs of mobile users (i think i wrote this before, oh that was in 2001). and so far the best service addressing this (beyond SMS and email) is the sms based google service.
there is certainly a lot that the mobile web can learn from web 2.0 (like the open APIs, like tagging, like the adoption of widgets), but to compare the two just doesn’t work. the web is clearly on its way to a stable 3.0 release, while the mobile web has not yet gotten out of its initial beta release.