yahoo news has an interesting story on a study by swiss telecom swisscom on how people use different devices to communication: How About an E-mail On That?
interesting quote from the lead research on the paper is:”…people “are very good at choosing the best media for each situation.” What would that be? “SMS is to tell you I miss you, e-mail is to organize our dinner, voice is to say I’m late, and IM is to continue our conversation,” says Broadbent half-jokingly.”
ok, i guess its not necessarily earth shattering that people use different devices and means to communicate different kinds of information. but the article goes on defining different forms of communication for each mode of communication.
“SMS, or short messaging, is “for intimacy, emotions, and efficiency”
“Mobile voice is “the micro coordination channel”"
“E-mail is “the administrative channel,”"
if this is true, and those results make total sense to me, then i think companies like espn or mtv who are spending (and one could also call it waste) millions on mobile content, should tailor their content around the way people use the devices and not tailor it around what content is already available and can easily be repackaged.
