microsoft is trying yet again to break apple’s dominace in the online music download and mp3 player market by introducing the Argo, Microsoft’s iPod killer.
the player which is expected to hit stores for the christmas season is “… will be part of the XBox brand and feature, along with all the routine media playback options, a wireless net connection and a social aspect along the lines of the XBox online experience.”
microsoft usually gets things wrong the first couple of tries (look at the initial xbox as well as most of their other products especially the explorer). looking at this device i wouldn’t be surprised if they get it wrong with this device too.
first, why does microsoft care? judging from their late entry into the mp3 player market, they don’t want to be in it. they pretty much tried everything to stay out of it. but after five years there is still no real competitor to the ipod in sight. and that means that the more apple corners the digital music space with their aac, apple lossless and quicktime formats which would in the long term render the wmv based files useless and microsoft losing a standards battle. and if there is something microsoft really hates then it is not owning a standard. they don’t care if others make money of their products (like dell or sap) as long as they own the platform. and microsoft is loosing the digital music platform battle. so after trying several times by working with hardware manufacturers and content players to no avail, they are now starting their own player business. and unlike apple they are no in the business of selling hardware to make money off the hardware but to push the microsoft digital music platform. what that means is that while everyone, including microsoft, is complaining that apple is locking users in, that is exactly what microsoft wants to do. so the players will be dirt cheap, microsoft will be ok with losing money on selling them (just as they are with selling their xboxes). they won’t care if they make money off selling music either (already there is news that microsoft will be willing to pay users for transferring the music they bought at the itunes store to a microsoft based store. this is all about the long term platform dominance. and all those users who now complain about apple should really worry once microsoft is able to corner the music platform market, because that usually means no more innovation (just look at the explorer) and crappy service.
but in order for microsoft to corner the market they first have to convince users to buy those new devices. and that i think should be a hard sell. first of all the device is a cheap copy of the ipod. second, more importantly microsoft doesn’t seem to have learned from the ipod success. nearly all mp3 players that tried to outsell the ipod came up with all kinds of additional functionality while the ipod kept it simple. and here comes the argo with gaming, media playback, community stuff… anything but simple. in addition the player is supposed to be part of the xbox brand. a brand which is focused on gamers and the ipod outsells easily outsells the xbox (”Nintendo’s portable was tops in the hardware scene as well. The DS won the hardware sales race with 4.32 million units sold, destroying the PlayStation Portable, which took 2nd place at 2.07 million units. PS2 managed 1.77 million units, followed by Game Boy Advance SP (600,000), Game Boy Micro (460,000), the extremely sold-out DS Lite (380,000), GameCube (240,000) and Xbox 360 (120,000).” — Xbox 360 Sales Last). by linking the two devices it will be much harder for microsoft to sell the device to non xbox users and there are way more people who listen to music than people who play electronic games. for the community feature? well it is one thing to have a community feature on a stationary device and a another thing to have it on a mobile device. what good does wifi do me when i bike in rock creek park? nothing. ok i don’t have to use a cable when i synch my device, but the power it will use, i would rather have bluetooth — or maybe just a cable since it doesn’t add as much weight and size.