the story was everywhere, the front of nyt.com, the front of reuters.com, any news site you went to today had that story. a lot was written about what this means to apple, to microsoft, to users. techdirt said that Apple Supporting Windows, All That’s Left Are The Shiny Boxes. in the article techdirt sums up the news:
“Either way, it reinforces the idea that Apple is a design company, not a technology company. Like the rest of the economy, they outsource the guts and production of their products, while profiting from their expertise in style, usability, and branding.”
i couldn’t disagree more. apple is and will be more than a design company, they will be a tech company, they will be a computer company, they will be a software company, they will be an os company — for a long time to come.
why did apple offer the ability to load windows on a mac? well they figured people would find a way anyway, so why allow this to only some hardcore coders? there are probably some mac users out there for whom this is really useful, those who interact with windows environments a lot but don’t really want to make the full switch — well they don’t have to make the full switch to windows anymore, they can keep their mac and just run windows in parallel.
will windows users start buying macs just to put windows on it? no, not enough to justify the move to apple. this is about making life easier for mac users, who use mac os x. those that would have bought virtual pc. and that is also the only area where it will hurt microsoft, just a few less virtual pc packages sold. the ones that will feel the impact will be dell and the like. there are just much less reasons now for mac users to switch to dell or windows you can just keep the mac.
why don’t i believe in the story apple will turn into a design, or a software only, or a hardware only company? well, because the ipod has shown to apple that having an integrated offering kicks butt. one of the reasons the ipod is so successful is that it is not only the ipod, but itunes, and the itunes music store offering combined that make the whole experience so great. and by moving out of the hardware business, or out of the software/os business apple would give up way too much power to design a complete product platform. to say that the ipod is a success only because of its styling and branding is just not correct, and the usability is partly true to the great integration of the whole ipod/itunes experience.
so, apple will still make os, software, hardware … they will integrate even more, making sure that whatever they offer to users (something video related very likely coming next) works seamlessly on whatever platform apple offers it. and when it comes to the computers they sell apple will make sure that users who have to use them in windows environments that they will work, and work well.